The Wandering Meme

Steve Rubel is “Director of Insights” at Edelman Digital. (Now, that’s an interesting job title!) It appears that Steve’s job is to track ideas as they come to the surface in the ordinary world of commerce. Watch his eyes light up as he cites the Semantic Web as an instance of a truly transformational technology. My only criticisms are that a) it’s bigger and more fundamental in its impact than even Steve recognizes in his examples and b) there’s no sense waiting “3 to 5 years ” when it’s already begun to arrive.