The Business Dimension of Semantic Technology
Web 1.0 established the infrastructure of the internet and Web 2.0 socialized it. Using semantic technology for machine reasoning, Web 3.0 will answer our questions rather than merely link to pages, act as our agent rather than our task master, discern our intent from how we interact and enable simultaneous conversations with thousands of customers, constituents and partnerships — all at web-scale.
As such, semantic technology is of paramount importance to the internet marketer. Understanding the technology, putting it to use before competitors, and maximizing value and ROI is the marketer’s job. This is the marketer’s next big opportunity.
Thematix is unique in the world of semantic technology — we approach semantics from a business perspective, solving problems and providing opportunities for better customer communication, better partner coordination and more efficient and robust management of information resources within and beyond the enterprise.
We engage with you by understanding your business and objectives. We then set to work building an ontology that reflects both. With the ontology, the full array of semantic marketing solutions becomes possible. Depending on the solution in question, we may thereafter build (or buy) applications, application frameworks, semantic data stores and other elements identified in a technical architecture
Our methodology is honed from many years practice in which each of us has played many of the roles, consists of the following core capabilities, augmented with a fore-knowledge of where and how semantic technology in particular will (or will not) serve well to provide advantages to the enterprise:
Depending on your needs and readiness, Thematix can enter the process at any of these points.
Contact us through our site or call us below and ask for Robert or Larry.
