Category Archive for "Data Paradigm"

Marketing Technology Roadmap: Start Here

Technology has found a new home in the Marketing Department. And it’s a mess. Scott Brinker published the chart above in an effort to express the magnitude of this “new” category; it does not do justice to how confusing and complicated the category is in reality. The vast majority of these 3,874 MarTech vendors are “point solutions” that do


The TED Conference produces many exceptional ideas worth sharing and the one by Rory Sutherland explaining “intangible value” could be a beacon for the travel industry. By coupling his concepts with the recent Online Travel Alliance semantic and ontology initiative, the industry could use data to drive innovation and profits in a new direction. Intangible value transforms the known and