Category Archive for "Data Paradigm"

Marketing Technology Roadmap: Start Here

Technology has found a new home in the Marketing Department. And it’s a mess. Scott Brinker @chiefmartech.com published the chart above in

ROUND TRIP: FROM COMMODITY TO (IN)TANGIBLE VALUE

The TED Conference produces many exceptional ideas worth sharing and the one by Rory Sutherland explaining “intangible value” could be a beacon