Category Archive for "Travel Industry"

Time for travel companies to say what they mean to Google

[This article was originally published in Tnooz on August 1, 2012] A year ago, Google, Bing (Microsoft) and Yahoo announced Schema.org: a taxonomy that would allow webpages to self-describe their content. This, it was hoped, would help produce more accurate, specific and relevant search engine results. Unfortunately, Schema.org does not support anything specific to hotels or other travel suppliers, so their ability to make the offerings

Thematix Releases Draft Extensions to Schema.org

Thematix has released a draft of extensions to Schema.org that would enable hoteliers to better describe their offerings to search engines.  The extensions are designed to allow descriptions of such things as amenities, services, rooms and room rates — none of which is possible today using the existing taxonomy at Schema.org. This is important insofar as Thematix has already demonstrated

The Semantic Concierge Headlines OpenTravel Alliance Conference

Thematix was pleased to help facilitate a discussion among progressive travel providers at their recent annual OpenTravel Advisory Forum in Miami, Florida. Deborah McGuinness, a Thematix affiliate, gave the keynote for the conference, entitled the Semantic Concierge, a vision for a near term travel future in which the traveler’s efforts to plan and coordinate their travel is augmented by smart

Semantically Dynamic Hotels

[This post by Thematix Partner Larry Smith originally appeared in Tnooz on February 28, 2012] A hotel is dynamic — a veritable revolving door of people and activities. Yet most hotel web sites are dynamic only in the booking process. It’s a rare hotel that understands that you are checking in for a reason, and that that reason is probably

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