Category Archive for "Publications"

Become a Certified Business Architect®

Showing up is 80% of life. — Woody Allen Thematix is building on its considerable experience developing and teaching business architecture to offer an online and in-person course of instruction designed to teach business people, both technical and non-technical, what they need to know to become a “Certified Business Architect®”.1 The online course, described in greater detail here, is unique in that it combines

ROUND TRIP: FROM COMMODITY TO (IN)TANGIBLE VALUE

The TED Conference produces many exceptional ideas worth sharing and the one by Rory Sutherland explaining “intangible value” could be a beacon for the travel industry. By coupling his concepts with the recent Online Travel Alliance semantic and ontology initiative, the industry could use data to drive innovation and profits in a new direction. Intangible value transforms the known and