Category Archive for "Publications"

ROUND TRIP: FROM COMMODITY TO (IN)TANGIBLE VALUE

The TED Conference produces many exceptional ideas worth sharing and the one by Rory Sutherland explaining “intangible value” could be a beacon for the travel industry. By coupling his concepts with the recent Online Travel Alliance semantic and ontology initiative, the industry could use data to drive innovation and profits in a new direction. Intangible value transforms the known and