Category Archive for "Publications"

Become a Certified Business Architect®

Showing up is 80% of life. — Woody Allen Thematix is building on its considerable experience developing and teaching business architecture to offer an online and in-person course of instruction designed to teach business people, both technical and non-technical, what they need to know to become a “Certified Business Architect®”.1 The online course, described in greater detail here, is unique in that it combines


The TED Conference produces many exceptional ideas worth sharing and the one by Rory Sutherland explaining “intangible value” could be a beacon for the travel industry. By coupling his concepts with the recent Online Travel Alliance semantic and ontology initiative, the industry could use data to drive innovation and profits in a new direction. Intangible value transforms the known and