Category Archive for "Mobile"

Marketing Technology Roadmap: Start Here

Technology has found a new home in the Marketing Department. And it’s a mess. Scott Brinker @chiefmartech.com published the chart above in an effort to express the magnitude of this “new” category; it does not do justice to how confusing and complicated the category is in reality. The vast majority of these 3,874 MarTech vendors are “point solutions” that do

The End of the Website

We often mistake the accidental for the essential.  We assume that, because something is a certain way that it had to be that way.  It seems natural and commonplace – a part of the settled order of things. Take, for example, the webpage, the website and the web search. The spatial metaphors of a website being a “destination” that I