Category Archive for "Marketing"

Marketing Technology Roadmap: Start Here

Technology has found a new home in the Marketing Department. And it’s a mess. Scott Brinker published the chart above in an effort to express the magnitude of this “new” category; it does not do justice to how confusing and complicated the category is in reality. The vast majority of these 3,874 MarTech vendors are “point solutions” that do

Thematix Releases Draft Extensions to

Thematix has released a draft of extensions to that would enable hoteliers to better describe their offerings to search engines.  The extensions are designed to allow descriptions of such things as amenities, services, rooms and room rates — none of which is possible today using the existing taxonomy at This is important insofar as Thematix has already demonstrated

The Semantic Concierge Headlines OpenTravel Alliance Conference

Thematix was pleased to help facilitate a discussion among progressive travel providers at their recent annual OpenTravel Advisory Forum in Miami, Florida. Deborah McGuinness, a Thematix affiliate, gave the keynote for the conference, entitled the Semantic Concierge, a vision for a near term travel future in which the traveler’s efforts to plan and coordinate their travel is augmented by smart

Semantically Dynamic Hotels

[This post by Thematix Partner Larry Smith originally appeared in Tnooz on February 28, 2012] A hotel is dynamic — a veritable revolving door of people and activities. Yet most hotel web sites are dynamic only in the booking process. It’s a rare hotel that understands that you are checking in for a reason, and that that reason is probably

A Semantic Personality

[The following article was written by Thematix partner Larry Smith and first appeared in Tnooz on December 8, 2011] It took me about 15 years from when I started travelling for business and pleasure to appreciate the value of a professional travel agent.  In 1979 as a junior MadMan. I relied upon secretaries and expense accounts for guidance, while personal