Category Archive for "Marketing"

Marketing Technology Roadmap: Start Here

Technology has found a new home in the Marketing Department. And it’s a mess. Scott Brinker @chiefmartech.com published the chart above in an effort to express the magnitude of this “new” category; it does not do justice to how confusing and complicated the category is in reality. The vast majority of these 3,874 MarTech vendors are “point solutions” that do

Thematix Releases Draft Extensions to Schema.org

Thematix has released a draft of extensions to Schema.org that would enable hoteliers to better describe their offerings to search engines.  The extensions are designed to allow descriptions of such things as amenities, services, rooms and room rates — none of which is possible today using the existing taxonomy at Schema.org. This is important insofar as Thematix has already demonstrated

The Semantic Concierge Headlines OpenTravel Alliance Conference

Thematix was pleased to help facilitate a discussion among progressive travel providers at their recent annual OpenTravel Advisory Forum in Miami, Florida. Deborah McGuinness, a Thematix affiliate, gave the keynote for the conference, entitled the Semantic Concierge, a vision for a near term travel future in which the traveler’s efforts to plan and coordinate their travel is augmented by smart

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