The Architecture of Change – Part 3

The Architecture of Change; business architecture and the meaning of Digital Transformation               Figure 1: Wave of the Future.  Image from “Wave of the Future” poster by Brad Pomeroy and Judy Kirpich (1982) [This is the final installment of a three-part article describing digital transformation and its illumination using a discipline known as business architecture.  The Part 3 lays out

The Architecture of Change – Part 2

Business architecture and the meaning of Digital Transformation Figure 1: Subway Abstract.  Copyright 1972 Massimo Vignelli [This is Part 2 of a three-part article describing digital transformation and its illumination using a discipline known as business architecture.  In Part 2, we explore the power of abstraction to render insight and mobilize thought.] The Story So Far In Part 1 of

The Architecture of Change – Part 1

Business architecture and the meaning of Digital Transformation  Figure 1: Fish to Fowl, ‘Class’ Transformation   [This is Part 1 of a three-part article describing digital transformation and its illumination using a discipline known as business architecture.  In Part 1, we explore the term and point to a need for a generative abstraction in order to understand the its meaning.]

Marketing Technology Roadmap: Start Here

Technology has found a new home in the Marketing Department. And it’s a mess. Scott Brinker @chiefmartech.com published the chart above in an effort to express the magnitude of this “new” category; it does not do justice to how confusing and complicated the category is in reality. The vast majority of these 3,874 MarTech vendors are “point solutions” that do

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