Business Architecture Survey

This 2016 Business Architecture Survey General Findings Report is written in collaboration by Whynde Kuehn, Partner at Business Architecture Associates, Robert Kost, Partner at Thematix, Daniel Lambert, Vice-President at Benchmark (IRIS Business Architect), Alain Picard, Chief Technology Officer at Benchmark (IRIS Business Architect), Larry Smith, Partner at Thematix, and William Ulrich, Partner at Business Architecture Associates. From October 4 to

The Architecture of Change – Part 3

The Architecture of Change; business architecture and the meaning of Digital Transformation               Figure 1: Wave of the Future.  Image from “Wave of the Future” poster by Brad Pomeroy and Judy Kirpich (1982) [This is the final installment of a three-part article describing digital transformation and its illumination using a discipline known as business architecture.  The Part 3 lays out

The Architecture of Change – Part 2

Business architecture and the meaning of Digital Transformation Figure 1: Subway Abstract.  Copyright 1972 Massimo Vignelli [This is Part 2 of a three-part article describing digital transformation and its illumination using a discipline known as business architecture.  In Part 2, we explore the power of abstraction to render insight and mobilize thought.] The Story So Far In Part 1 of

The Architecture of Change – Part 1

Business architecture and the meaning of Digital Transformation  Figure 1: Fish to Fowl, ‘Class’ Transformation   [This is Part 1 of a three-part article describing digital transformation and its illumination using a discipline known as business architecture.  In Part 1, we explore the term and point to a need for a generative abstraction in order to understand the its meaning.]

Marketing Technology Roadmap: Start Here

Technology has found a new home in the Marketing Department. And it’s a mess. Scott Brinker @chiefmartech.com published the chart above in an effort to express the magnitude of this “new” category; it does not do justice to how confusing and complicated the category is in reality. The vast majority of these 3,874 MarTech vendors are “point solutions” that do

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