Thematix renders meaning computable, enabling your business to both speak and listen to its customers.
Thematix accomplishes this by making your meaning explicit to users on the internet – making it a theme of understanding, subject to description, elaboration and codification according to an ontology, which can be understood and used by machines on the internet.
In so doing, Thematix helps overcome some of the more daunting challenges to marketing more effectively on the internet, such as becoming more relevant, more engaging, flexible and accommodating.
Thematix is a new professional services firm, comprised of experts in marketing and semantic technology, which offers a variety of solutions customized to the needs of its customers.
Why Semantics?
Semantics is a way to communicate meaning to machines on the internet, enabling them to reason about and create associations between concepts and things. If Web 1.0 was about publishing and 2.0 about social networks, web 3.0 is about the internet as agency. Semantics makes the web smarter by imbuing the data themselves with meaning.
As such, Semantics is of paramount importance to the internet marketer.
Using semantic technology, the internet marketer can:
Fit the product to the customer and the customer to product. If you tell me what you need, I can tell you how I can meet those requirements. If you tell me about yourself, I can tell you what I have that might fit your need.
Answer questions rather than make customers search. When asked by the customer ‘which large blue sweaters have free shipping?’ or ‘which four star hotels cater to families with small children and have free internet?’, respond with an answer, rather than “hits”.
Place relevant messages in relevant contexts instead of bidding on keywords. If you are renting cars, perhaps you should appear in a search about ‘New England Road Trip’ or ‘Ride to Burning Man.’
Better serve the customer by providing relevant suggestions. If the purchaser is buying the item in Europe and returning to America with it, shouldn’t you recommend she also purchase an AC adapter?
Merchandise whole solutions among loosely-knit suppliers. The request for ‘outfitting a beginning tennis player’ yielded the right racket, the right shoes, the right shorts and the right instructor at the right location — from among 5 different suppliers!
Semantic technology means that users, prospects, customers, partners and suppliers can share a common sense of meaning, allowing us to ask for and receive what we intend. It means that we can begin to use machines to help us make associations, to summarize a subject of interest, to compose messages or to help us reason about and choose among alternatives.
Semantics frees the marketer from thinking about his or her database – its structure, limitations and seemingly “hard coded” choices involved – as the final, rigid and expensive way to organize around a challenge. It is built for ad hoc queries and invites an ‘open world’ of additional meanings as the way data is understood grows. It will soon be integral to the ways we use social networks, product search, business intelligence, and a host of other familiar interactions as well.