Archive for August, 2012

Time for travel companies to say what they mean to Google

[This article was originally published in Tnooz on August 1, 2012] A year ago, Google, Bing (Microsoft) and Yahoo announced Schema.org: a taxonomy that would allow webpages to self-describe their content. This, it was hoped, would help produce more accurate, specific and relevant search engine results. Unfortunately, Schema.org does not support anything specific to hotels or other travel suppliers, so their ability to make the offerings