Archive for October, 2011

In the Schema of Things

[As published on October 11, 2011 in Tnooz] In June of this year, Google, Bing and Yahoo jointly announced – with little fanfare – a standard they call “schema.org”. Schema.org is modestly described as “on-page markup [that] enables search engines to understand the information on web pages and provide richer search results…” or in a word, metadata. The low key