An ontology is a logical model of some part of the real world. Developing an ontology is a rigorous and ongoing process. When finished, the ontology must guide a reasoning process in a way that is applicable to individuals in the domain, adequate to interpreting any individual in the domain, consistent among its axioms and coherent and interdependent among its concepts.
SEMANTICS AND SEO
For better or worse, the search engines are increasingly the “front door” to our customers, where they define a search goal and hope they get the correct answer. As we know it is often difficult to ask the right question, and increasingly difficult to filter and find the best answer.
SCHEMA.ORG for HOTELS
Looking for the proposed extensions to Schema.org? They're here.